Digital and Social Media
Embracing new media platforms is key to the success of any communications strategy. To this end, we maximise all available channels to create awareness and promote the interests of our clients.
- We conceptualise and build the core foundations of the digital media ecosystem. Strategic content will reside in this ecosystem and be ready for effective dissemination in a top-down process.
- We concentrate on creating strategic content with the right messaging based on current and relevant topics, which will then be aggregated for dissemination through various channels.
- Social media users have seen plenty of marketing ploys and gimmicks, making them immune to regular campaigns. We integrate key viral campaigns with social media awareness. To create a “viral” campaign, there is a need for content to look and feel disruptive.